Belief, resilience and the transformative power of sport sit at the heart of Street of Dreams, the story of a young girl holding onto football as a source of possibility after her life is upended by homelessness. Directed by King She through Somesuch, the film blends realism with a more mythical inner world, with David Beckham appearing as the voice of encouragement that helps her keep going.
Pepe Aguirre
Belief, resilience and the transformative power of sport sit at the heart of Street of Dreams, the story of a young girl holding onto football as a source of possibility after her life is upended by homelessness. Directed by King She through Somesuch, the film blends realism with a more mythical inner world, with David Beckham appearing as the voice of encouragement that helps her keep going.
Comfort becomes confidence in Hanes’ Get Comfortable campaign, where a series of quietly absurd everyday situations are played with total self-assurance. Directed by Nick Ball through MJZ and shot on 35mm, the films balance wry humour with a polished, cinematic feel — making the case that when you’re truly comfortable, you stop worrying about what anyone else thinks.
Pepe Aguirre
Comfort becomes confidence in Hanes’ Get Comfortable campaign, where a series of quietly absurd everyday situations are played with total self-assurance. Directed by Nick Ball through MJZ and shot on 35mm, the films balance wry humour with a polished, cinematic feel — making the case that when you’re truly comfortable, you stop worrying about what anyone else thinks.
Directed by Biscuit’s Jack Begert, with stills by Chris Rhodes, the campaign from creative agency Project 3 celebrates football culture beyond the stadium, spotlighting the everyday rituals, communities, and emotional moments that make the sport part of daily life. Through seven short films, it connects adidas Originals’ return of the Trefoil to the FIFA World Cup 2026 with the lasting cultural influence of football on the streets as much as on the pitch.
Pepe Aguirre
Directed by Biscuit’s Jack Begert, with stills by Chris Rhodes, the campaign from creative agency Project 3 celebrates football culture beyond the stadium, spotlighting the everyday rituals, communities, and emotional moments that make the sport part of daily life. Through seven short films, it connects adidas Originals’ return of the Trefoil to the FIFA World Cup 2026 with the lasting cultural influence of football on the streets as much as on the pitch.
This World Baseball Classic campaign captures the sport through a fan-led lens. From Shohei Ohtani shrines in Japan to Korean dance squads and Dominican stadium bands, the film moves through distinct expressions of fandom across countries and communities. Becky G, a six-time Latin Grammy Award–winning artist, calls to “expect everything,” setting the tone for a tournament defined as much by cultural ritual as by the game itself.
Lola Ovando
This World Baseball Classic campaign captures the sport through a fan-led lens. From Shohei Ohtani shrines in Japan to Korean dance squads and Dominican stadium bands, the film moves through distinct expressions of fandom across countries and communities. Becky G, a six-time Latin Grammy Award–winning artist, calls to “expect everything,” setting the tone for a tournament defined as much by cultural ritual as by the game itself.
“Drop In” reimagines San Vansterdam as a lived-in city. Shot with a mix of legendary and street-cast skaters, it adopts a loose, self-filmed aesthetic. Documentary footage slips into game logic, blurring the line between what’s possible and what’s imagined. The film treats the skate world as something porous, where real bodies, altered physics, and community authorship overlap.
Shortlisted for a 2026 Shots Award for Casting.
Natalia Casanova
“Drop In” reimagines San Vansterdam as a lived-in city. Shot with a mix of legendary and street-cast skaters, it adopts a loose, self-filmed aesthetic. Documentary footage slips into game logic, blurring the line between what’s possible and what’s imagined. The film treats the skate world as something porous, where real bodies, altered physics, and community authorship overlap.
Shortlisted for a 2026 Shots Award for Casting.
Directed by Vincent Haycock, the “1000 Back” campaign portrays a tableau of life through the story of a thousand originals. The single-take film, which stars Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, runs through a street shining a light on the individuals, communities, and subcultures that have incorporated the iconic Trefoil logo into their everyday lives, making it their own.
Pepe Aguirre
Directed by Vincent Haycock, the “1000 Back” campaign portrays a tableau of life through the story of a thousand originals. The single-take film, which stars Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, runs through a street shining a light on the individuals, communities, and subcultures that have incorporated the iconic Trefoil logo into their everyday lives, making it their own.
Part of the “A Love Letter to Mexico,” campaign for Don Julio, this film is a portrait of contemporary Mexico through those who live and create from a place of devotion. Made in collaboration with a collective of Mexican creatives, it moves across perspectives to form a layered, evolving image of the country. A reimagining of Rafael Solano’s 1968 bolero “Por Amor” musically bridges past and present.
Winner of a 2026 Clio Award.
Helena Medina
Part of the “A Love Letter to Mexico,” campaign for Don Julio, this film is a portrait of contemporary Mexico through those who live and create from a place of devotion. Made in collaboration with a collective of Mexican creatives, it moves across perspectives to form a layered, evolving image of the country. A reimagining of Rafael Solano’s 1968 bolero “Por Amor” musically bridges past and present.
Winner of a 2026 Clio Award.
This global PlayStation campaign tells the story of an ordinary city that gradually transforms, turning everyday spaces into moments of play—dustbins into hoops, staircases into slides. By blurring the line between environment and imagination, it suggests that play isn’t confined to the screen, but embedded in how we move through the world.
Cristina Barres
This global PlayStation campaign tells the story of an ordinary city that gradually transforms, turning everyday spaces into moments of play—dustbins into hoops, staircases into slides. By blurring the line between environment and imagination, it suggests that play isn’t confined to the screen, but embedded in how we move through the world.