Directed by Rubberband, “Scared Pt. II” is part of a trilogy created for Fred again..’s USB singles. Expanding fleeting moments into extended cinematic sequences, the films follow a single night shaped by detail, atmosphere, and emotional progression. Each installment employs a distinct technical approach, while remaining connected through a shared narrative arc.
Natalia Casanova
Directed by Rubberband, “Scared Pt. II” is part of a trilogy created for Fred again..’s USB singles. Expanding fleeting moments into extended cinematic sequences, the films follow a single night shaped by detail, atmosphere, and emotional progression. Each installment employs a distinct technical approach, while remaining connected through a shared narrative arc.
This World Baseball Classic campaign captures the sport through a fan-led lens. From Shohei Ohtani shrines in Japan to Korean dance squads and Dominican stadium bands, the film moves through distinct expressions of fandom across countries and communities. Becky G, a six-time Latin Grammy Award–winning artist, calls to “expect everything,” setting the tone for a tournament defined as much by cultural ritual as by the game itself.
Lola Ovando
This World Baseball Classic campaign captures the sport through a fan-led lens. From Shohei Ohtani shrines in Japan to Korean dance squads and Dominican stadium bands, the film moves through distinct expressions of fandom across countries and communities. Becky G, a six-time Latin Grammy Award–winning artist, calls to “expect everything,” setting the tone for a tournament defined as much by cultural ritual as by the game itself.
“Drop In” reimagines San Vansterdam as a lived-in city. Shot with a mix of legendary and street-cast skaters, it adopts a loose, self-filmed aesthetic. Documentary footage slips into game logic, blurring the line between what’s possible and what’s imagined. The film treats the skate world as something porous, where real bodies, altered physics, and community authorship overlap.
Shortlisted for a 2026 Shots Award for Casting.
Natalia Casanova
“Drop In” reimagines San Vansterdam as a lived-in city. Shot with a mix of legendary and street-cast skaters, it adopts a loose, self-filmed aesthetic. Documentary footage slips into game logic, blurring the line between what’s possible and what’s imagined. The film treats the skate world as something porous, where real bodies, altered physics, and community authorship overlap.
Shortlisted for a 2026 Shots Award for Casting.
Part of WhatsApp’s largest global campaign to date, “Not Even WhatsApp” centers on the privacy of everyday communication—voice notes, late-night texts, and the small, chaotic exchanges that define how people actually use the platform. The film reinforces a simple claim: no one, not even WhatsApp, can access what’s being said.
Natalia Casanova
Part of WhatsApp’s largest global campaign to date, “Not Even WhatsApp” centers on the privacy of everyday communication—voice notes, late-night texts, and the small, chaotic exchanges that define how people actually use the platform. The film reinforces a simple claim: no one, not even WhatsApp, can access what’s being said.
Directed by Vincent Haycock, the “1000 Back” campaign portrays a tableau of life through the story of a thousand originals. The single-take film, which stars Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, runs through a street shining a light on the individuals, communities, and subcultures that have incorporated the iconic Trefoil logo into their everyday lives, making it their own.
Pepe Aguirre
Directed by Vincent Haycock, the “1000 Back” campaign portrays a tableau of life through the story of a thousand originals. The single-take film, which stars Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, runs through a street shining a light on the individuals, communities, and subcultures that have incorporated the iconic Trefoil logo into their everyday lives, making it their own.
Part of the “A Love Letter to Mexico,” campaign for Don Julio, this film is a portrait of contemporary Mexico through those who live and create from a place of devotion. Made in collaboration with a collective of Mexican creatives, it moves across perspectives to form a layered, evolving image of the country. A reimagining of Rafael Solano’s 1968 bolero “Por Amor” musically bridges past and present.
Winner of a 2026 Clio Award.
Helena Medina
Part of the “A Love Letter to Mexico,” campaign for Don Julio, this film is a portrait of contemporary Mexico through those who live and create from a place of devotion. Made in collaboration with a collective of Mexican creatives, it moves across perspectives to form a layered, evolving image of the country. A reimagining of Rafael Solano’s 1968 bolero “Por Amor” musically bridges past and present.
Winner of a 2026 Clio Award.
Merrell’s “It Starts Outside” introduces a new global platform that reframes the outdoors as something immediate and accessible. Moving away from summit-driven narratives, the campaign focuses on the simple act of stepping outside as a catalyst for clarity, connection, and momentum. Told through everyday moments rather than extremes, it expands the brand from performance heritage into a broader, more inclusive cultural space.
Liliana Huacuja
Merrell’s “It Starts Outside” introduces a new global platform that reframes the outdoors as something immediate and accessible. Moving away from summit-driven narratives, the campaign focuses on the simple act of stepping outside as a catalyst for clarity, connection, and momentum. Told through everyday moments rather than extremes, it expands the brand from performance heritage into a broader, more inclusive cultural space.
This global PlayStation campaign tells the story of an ordinary city that gradually transforms, turning everyday spaces into moments of play—dustbins into hoops, staircases into slides. By blurring the line between environment and imagination, it suggests that play isn’t confined to the screen, but embedded in how we move through the world.
Cristina Barres
This global PlayStation campaign tells the story of an ordinary city that gradually transforms, turning everyday spaces into moments of play—dustbins into hoops, staircases into slides. By blurring the line between environment and imagination, it suggests that play isn’t confined to the screen, but embedded in how we move through the world.