The Advertising Producers Association was formed to protect something so vital to our core ethos: creative collaboration across the industry.

Based in the UK, the APA’s own stated mission might come across as a bit dry. “The APA’s objective is to create the best possible business environment for our members to operate in. We provide standard contracts, production advice, recommended crew rates, advice on non standard contracts and copyright, disputes resolution, training, promotion and marketing members services and helping members to access new markets in the UK and internationally.”

To debunk the formality of that, the APA provides a much needed medium to make sure we all have the creative support to do our jobs well. They provide the necessary services to make magic happen, for commercials, branded content and otherwise and include a vast network of production, post production, VFX and editorial companies.

We are excited to welcome the Chief Executive of the APA, Stephen Davies, to Mexico City this week. Be sure to keep up-to-date on the APA’s happenings on their site.