In case you’re in search of inspiration, look no further than the diverse reel of our own Pucho Mentasti.

The Argentinian-born director has served on both agency and production side of the business since starting his career as a creative in Spain and Portugal for JWT. His turn to directing seemed like a natural one for the man who made waves in Mexico for directing a popular music video for Los Fabulosos Cadillacs, as well as work for Nescafe, Telcel, Axe, and Mercedes Benz, among others. Among his many awards, Pucho picked up the New Talent prize at the Cannes Film Festival in 1998. His style combines his cinematic details with a narrative approach to showcasing brands and their stories.

Most recently, Pucho has been working on a new campaign for Coca Cola here in Mexico. We can’t wait to share more on that as soon as we can.