Director duo extraordinaire Los Pérez (who you might recall from their most recent project for Victoria Beer) have launched a new production venture in Spain called Grayskull.
Seeking to conquer the Spanish market with their unique, colorful approach to filmmaking, Los Pérez created Grayskull as a sort of “meeting of the minds,” with a very strong repertoire to back it up. We asked the duo a few questions on their new venture, their mission, and the name. Congratulations Tania and Adrian!
What are the origins of Grayskull?
Grayskull started as friends meeting, who were aiming to shoot creative projects. All the Grayskull members came from big production companies and wanted to make something new that could trigger us to do different stuff rather than the typical adverts. Nowadays advertising is changing constantly (fortunately) and being creative is a must to be competitive, not only as a director while pitching a treatment, you have to be also creative during production. What you offer has to be the best for the project. So we decided to create our own project, something that we could feel proud about. Grayskull is meant to be the synergy of creative directors and producers.
Was there something missing from the market in Spain that you wanted to address or challenge yourselves to do?
Nowadays we think that directors have to be more involved in production. Most of the companies are only focused in advertising and we are keen to shoot and produce more creative content, not only commercials. Grayskull is keen to do music videos, branded content and cinema.
Why the name “Grayskull”?
Trying to find a name for a company is totally a challenge! When you think something is great, suddenly you regret it the day after because is too obvious or maybe the name has already been taken. It is probably as hard as naming your first child, but we wanted to find something that could be distinctive, funny and cool. We all grew up watching the He-Man cartoon, so we thought that Grasykull, which was the castle that had mystery, was the bone of contention. Masters of Universe (the good guys) defended the castle and the bad guys wanted to conquer it. So we thought that all this was a good inspiration and a funny concept for us. We decided to get away from the “heavy metal” 80’s aesthetic of the cartoon, keeping the essence of the castle but with a modern and cooler point of view.
What is your mission?
Our mission is to do good and creative projects, being very selective of how and what we shoot. We want to be very selective in our directors roster too, all the directors have to have something quite special. We all have our own style and point of view.
What are your ambitions with Grayskull?
To be an inspiration for other directors and producers. We want to be a creative reference in the industry.