In a world where everything is completely customizable, we ask (with Motorola and RESET Content), why not your phone too?

‘The Maker’ marks our latest campaign launch. From RESET Content director Vesa Manninen, the spot showcases the highly customizable new Moto phone, and the imagined lab that creates it all. With production design courtesy of Roberto Bonelli shadowing Quito Cooksey, you’re taken right into the belly of the beast, a workshop destined to leave you thrilled with your cell phone choices.

It’s just the right way to get you thinking about that Christmas shopping… starting with a new phone, perhaps?